Summary
This project required us to design 3 adverts (minimum) promoting either a training shoe or a guerilla advertising campaign to help promote a better lifestyle choice or awareness of environmental issues. At least 1 of the adverts or posters had to be implicit and at least one had to be explicit.
I chose to undertake a guerilla advertising campaign that looks at the impact of poitical decision making on the health of disadvantaged groups. The campaign provides a link between government policy and health and encourages those affected to protect their health through voting.
The work involved in the development of the advertisements is presented in my Behance portfolio as a project titled 'Advertising Workbook'.
The advertisements below are presented as a flat image and a billboard mockup.
Implicit Advert 1
Under 25's Housing Benefit - Flat
Under 25's Housing Benefit - Mockup
Implicit Advert 2
Bedroom Tax - Flat
Bedroom Tax - Mockup
Implicit Advert 3
Child Poverty - Flat
Child Poverty - Mockup
Explicit Advert 1
Food Banks - Flat
Food Banks - Mockup
Explicit Advert 2
Food Banks - Flat
Food Banks - Mockup
